For me, a sponsoring deal is all about commitment for both the rider and the company he rides for.
I allways have and allways will ride for companies I can identify with, so I can really do this commitment.
It is also about giving and taking from both sides and also much about comunication that has to be right, so everyone benefits from it.

My sponsors give me every support I could possibly think of, and everytime they do they can be sure that I will allways return this favor and do my best to promote them in a professional and effective way, both on and off the bike!